The Best Soft Coolers of 2018

Need a cooler for everyday adventures? We researched more than 50 soft coolers before buying the 8 best for some rigorous, side-by-side testing. Soft coolers offer a versatility that hard coolers just don't, as they can be toted along on picnics, serve as lunchboxes, keep your fresh catch cold, or just keep a few victory brews frosty in your sun-baked car for when you return from an epic adventure. Despite this versatility, it can sometimes be difficult to find the right soft cooler for your needs. We meticulously evaluated the insulation performance, portability, and durability of our soft coolers. No matter your price range, with our testing results you can easily find one that checks all of your boxes.

Read the full review below >

Test Results and Ratings

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Analysis and Award Winners

Review by:
Andrew Schurr
Review Editor

Last Updated:
January 16, 2018

Updated January 2018
In the last year RTIC (pronounced arr-tick, as in arctic) has been producing coolers that are meant to be low priced alternatives to the super durable high-end models. This is embodied by their motto, "Over-built, not over priced." We tested their most popular model, the SoftPak 20. We found that this cooler largely lives up to the hype, but does have a couple drawbacks when compared to other high-end models from the likes of YETI. You can read our full thoughts below.

Best Overall Soft Cooler

YETI Hopper Two 30

Editors' Choice Award

at Backcountry
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Capacity: 24 cans | Weight: 5 lbs 5 oz

Extremely durable
Easy to use
Great insulation
Very Expensive
Awkward to carry when full for long distances
With impressive insulation performance, a nearly indestructible construction, and comfortable shoulder strap, the YETI Hopper Two 30 was far and away our favorite soft cooler. In our testing it kept drinks cold for a full three days, and was comfortable enough to carry that we didn't mind trekking it along the beach or even for short hikes, even when it was totally loaded with cans and ice. This new version also features a redesigned zipper that makes loading and unloading much easier. Seeing as this was our only gripe with the old version of the Hopper, this new version feels near perfect.

Read review: YETI Hopper Two 30

Best Bang for the Buck

Polar Bear Coolers 24 Pack

Polar Bear Coolers 24 Pack New
Best Buy Award

at Amazon
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Capacity: 24 cans| Weight: 2 lbs 14 oz

Amazing insulating power for the price
Relatively inexpensive
Not very durable
The Polar Bear Coolers 24 Pack was the underdog of our tests. It is moderately priced and simple in build and appearance. The old adage "don't judge a book by its cover' certainly applies here. When tested head-to-head against the almost 4.5 times more expensive YETI Hopper Two 30, the Polar Bear was able to hold its own better than any other model tested. It held only five fewer ounces of ice over a 72-hour period than the YETI. The other coolers that we compared in this category held onto no ice after the same 72-hour period. This is one solid cooler and the other features of the Polar Bear weren't lacking, either. Easy to use and relatively comfortable shoulder strap and carrying handles plus a quality zipper added to the positive attributes, and the included bottle opener sealed the deal. For the price you will not find anything that insulates as well and is as easy to use. The Polar Bear 24 Pack is the proverbial everyman's cooler, and earned its Best Buy Award.

Read review: Polar Bear Coolers 24 Pack

Top Pick Award for Long Distance Carrying

Ice Mule Pro

Top Pick Award

at Amazon
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Capacity: 18 cans | Weight: 2 lbs 14 oz

Relatively inexpensive for the whole package
Extremely easy to carry when full
Awkward if not fully packed
Not as insulative as other coolers.
The Ice Mule Pro was the lead tester's personal favorite. What it didn't have in insulation power it made up for with highly useful portability and long haul design. The Ice Mule is made for multi-mile hikes, and easy comfort while doing it. Equipped with padded backpack straps and a padded and ventilated back panel, it has more of a backpack feel than that of a cooler. The Ice Mule surprised and surpassed testers' expectations and out-performed others for ease of use and portability at every turn. The roll top is quick and easy, and when closed properly is leak free. The air release valve helps keep loads secure and tight, and the durability is top notch. If you are looking for something to take out to more remote country, or even something that is just easy to carry, the Ice Mule is for you.

Read review: Ice Mule Pro

Great Durability at a Relatively Low Price

RTIC SoftPak 20

$110 List
List Price
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Capacity: 20 cans | Weight: 3 lbs

Good insulation
Frustrating zipper
If you want something that can survive the rigors of living in the bed of your truck, but don't want to pay the YETI premium, the RTIC SoftPak 20 may be your perfect soft cooler. Its rugged build is comparable to that of the much more expensive YETI models. It does have some downsides when compared to its pricier brethren, however. The biggest downside is the zipper, which tends to stick and can be a bit frustrating if you'll be opening and closing the cooler frequently. The RTIC also didn't perform quite as well in our insulation testing as the YETI models. However, we found the RTIC to be more than capable of keeping a bunch of cans cold for 48 hours, which is likely plenty for most uses.

Read review: RTIC SoftPak 20

Great Insulation in a Small Package

YETI Hopper Flip 12

at Amazon
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Capacity: 12 cans| Weight: 3 lbs 1 oz

Extremely durable
Easy to use
Great insulation
Very Expensive
Due to inch thick insulation, a cubic shape, and relatively small size, the YETI Hopper 12 Flip was the top performer in our insulation test. It's a bit small for picnics or carrying drinks for a group of people, but can keep a 12-pack ice cold for days. It's perfect for those sweltering summer days where having a few chilled drinks can mean the difference between a nice day out and googling 'heat stroke symptoms' on your phone.

Read review: YETI Hopper Flip 12

Great Lunchbox

eBags Crew Cooler II

at Amazon
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Capacity: 10 cans | Weight: 2 lbs

Multiple pockets
Removable/replaceable liner
Not as insulative as other models
Not as durable as other models
If you're looking for something that can ferry your lunch to work, the eBags Crew Cooler II strikes a near perfect balance of performance, portability, and features. It wasn't a standout in our insulation testing, but still has enough power to keep your cold cuts cold until your lunch break. It also has separate compartments for utensils and water bottles, and has a liner that can be removed for cleaning when the mustard leaks out of your sandwich.

Read review: eBags Crew Cooler II

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Score Product Price Our Take
Editors' Choice Award
If you're ready to step up your cooler game and you're willing to shell out the money required, this is a good choice.
A cooler sized for personal use, this option is a high-performer.
Top Pick Award
Although not as insulating as some other models, this option is easy to carry when full.
Best Buy Award
Although not as durable as other models, this well-priced model is amazingly insulating for its cost.
A great YETI alternative that is only slightly inferior in performance but far lower in price
Easy to use and easy on the wallet, this model doesn't insulate as well as other options.
This piece is perfect as an everyday lunch bag, but it's not built for rough and tumble use.
A less rugged model that provides less insulation than other options, this model is lightweight.

Analysis and Test Results

Soft coolers, put simply, are bags made to keep things cold. However, not all cold-keeping bags are created equal. There are simple, small models just as suited to being a lunch box as a six-pack caddie, and then there are the luxury models with all the bells and whistles one would expect of a high-end product. But the question of "which one is the right one?" comes down to what you are really looking for, what you need, and where you are going to go with it. We set out to look at the whole range, from the most common to the fanciest, to see how they compare and stand up to all the abuse our testers could throw at them. In the process, our testers were able break down the category and put together some solid recommendations and observations.

Review lineup: From left to right; the Polar Bear 24 Pack  AO Coolers 24 Pack Canvas Cooler  the Ice Mule Pro  the Yeti Hopper 30  and the Coleman 16-Can.
Review lineup: From left to right; the Polar Bear 24 Pack, AO Coolers 24 Pack Canvas Cooler, the Ice Mule Pro, the Yeti Hopper 30, and the Coleman 16-Can.

Like everything, there are different uses for different products, even within a category such as soft coolers. While any of them will get your brews to the game, some are better suited than others for a day out in rugged terrain, and some are better made for a day in the park. We decided to take a look at the whole range to see what we could find out.

To gain more insight into the decision-making process, see our Buying Advice Article.

Criteria for Evaluation

In order to get the best picture of what could and could not, be done with the various products selected for testing, we used a series of evaluation metrics in order to rate each model next to each other. Each metric, and testing measures to quantify them, were designed and performed with overall performance in mind. In total we looked at five different criteria.

The new Hopper Two 30 opens much wider than its predecessor.
The new Hopper Two 30 opens much wider than its predecessor.

Insulation Value

Keeping things cold is priority one for all coolers, so our insulation value metric was the most heavily weighted and most stringently tested. While it is true that size does affect overall insulation value, thermodynamics dictate that heat will dissipate more slowly from a larger volume and conversely a larger volume of cold material will absorb heat slower, thus warm more slowly; i.e. the pile of snow left by the plow after winter, the larger it is the longer it lasts. However the size of your ice chest should be chosen based on your intended application, and with the exception of the lunchbox-sized Coleman 16-Can, all our test models were of roughly similar size.

The Polar Bear Coolers 24 Pack and the Yeti Hopper 30 both held plenty of ice after 72 hours.
The Polar Bear Coolers 24 Pack and the Yeti Hopper 30 both held plenty of ice after 72 hours.

We wanted to look at just how well our selection of products performed at the task for which they were created. Insulation value is the result of a number of different factors. In coolers it boils down to the type of insulation and the amount / thickness of that insulation. As a general rule, the more insulation the more keep cold power your ice box will have. The quality of modern insulation varies slightly by type, but for the most part they are all pretty on par with each other.

In our second round of testing we added temperature sensors into the mix. Both Yeti models were able to keep their interior temperatures below or near 40 degrees Fahrenheit for days  and the new Hopper Two 30  did slightly outpace the old Hopper 30.
In our second round of testing we added temperature sensors into the mix. Both Yeti models were able to keep their interior temperatures below or near 40 degrees Fahrenheit for days, and the new Hopper Two 30 did slightly outpace the old Hopper 30.

In order to test insulation, all the products in this category were subjected to a head-to-head ice retention test. Each model was packed with only a seven-pound bag of cubed ice and placed in the same un-insulated, unlit shed. For the new coolers we tested we also added a temperature gauge so we could check in on the internal temperature. Every 24 hours we peeked in each one and weighed the remaining ice. All had some ice left at 24 hours. The Coleman, which is the smallest in our test, was out of ice by 48 hours. Only two made it to 72 hours with ice intact. We were particularly impressed with these two models when it came to insulation. Unsurprisingly, YETI, the industry leader in high-end coolers, came through on top. The Hopper Flip 12 had 15 ounces of ice remaining at the 72-hour mark, making it the best in the test, and the larger YETI Hopper Two 30 came in second with an impressive 14 ounces. Coming in at an amazingly surprising third place is the Polar Bear Coolers 24 Pack, which held onto nine ounces of ice for 72 hours, nearly matching the much more expensive YETI. This result alone was enough to earn the Polar Bear a Best Buy Award. The RTIC SoftPak 20 also still had a few flecks of ice left at the 72 hour mark.

Hopper 12 ice amount on day 4. Still going!
Hopper 12 ice amount on day 4. Still going!

Another major factor that contributes to the effectiveness of cold keeping is the closure system. Models like the Ice Mule Pro have a roll top more reminiscent of a dry bag, while other models have zippers of various effectiveness. For example, the YETI Hopper Two 30 boasts a burly waterproof zipper, while the AO Coolers 24 Pack Canvas Cooler and the Polar Bear 24 Pack have the more familiar standard zipper you might find on something like a ski jacket.

The Ice Mule Pro
The Ice Mule Pro

Each of these have drawbacks, but some change the insulation value more than others. During our tests we found the YETI Hopper Two 30, with its combination of thick insulation and a sealed zipper, to be the most effective, followed by the underdog Polar Bear 24 Pack. These two had the winning insulation combo to get the job done.

Yeti uses watertight zippers that improve insulation performance.
Yeti uses watertight zippers that improve insulation performance.


This, aside from insulation, might be one of the most important factors in choosing a soft cooler, or any product really. It may be the coolest thing ever, but if it doesn't last, what's the point?

Durability is a serious question. We approached it in several different ways. Our first approach was simply using the cooler as it will most likely be used by your average consumer. We wanted to see if the product could withstand simple everyday usage. Our next scheme was to go above and beyond ordinary use and abuse the coolers to see what they could handle. Generally this meant throwing them around, dragging them on the ground, packing, emptying, repacking, and bouncing them around in trunks, truck beds, and anything else we could think of.

To back up a bit, overall durability comes down to a few simple qualities: the material it is made from, the construction style and manufacturing, and the components (zippers, buckles, straps, etc.). Our test models were made from various materials. The lower end models used light to mid-weight nylon or canvas with middle-of-the-road zippers and regular construction in terms of stitching or heat welding. The higher-end more expensive models were made from heavy rubber, had burly zippers and components, and much more robust construction. All of these aspects affect the overall durability and lasting power.

The Coleman 16-Can and the eBags Crew Cooler IIperformed the poorest when it came to durability. The lightweight nylon and the average construction of these models aren't made for the long haul. However, neither of these models were designed with the backcountry hardcore user in mind.

The YETI Hopper Two 30, the YETI Hopper Flip 12, the RTIC SoftPak 20, and the Ice Mule Pro performed the best in our use and durability tests. They have exteriors of heavy rubber and are built to last. They are examples of coolers made for a particular purpose, and they performed as such.

Our other two models, the Polar Bear 24 Pack, and the AO Coolers 24 Pack Canvas Cooler performed very similarly in this department, with the Polar Bear edging slightly above the AO for durability.

Ease of Use

Aside from insulation and durability, how easy it is to use the darned thing? This is an important question. The ability to open and close, stuff things in there, get things out, clean it, and carry it around are all important considerations. Again, the intended use comes into mind. Questions of: what do you want to do with a cooler, and where do you want to go with it? factor into ease of use distinctions.

Starting out with how easy it was to open and close various models, we looked at the differing closure methods. Zippers are pretty standard. The wide mouth zippers found on the Polar Bear 24 Pack and the AO 24 Pack were extremely easy to get into and pull items out of. They were also easy to open wide and took very little effort to hold open. The YETI Hopper Two 30, with its recently redesigned closure system, was also very easy to get in and out of. It also has extra tie down points, daisy chain, and many handle options. The YETI Hopper Flip 12 has a wider opening than it's larger sibling and similar handles. Occasionally the zipper felt a bit sticky when going past one of the corners, so we gave it a slightly lower score. The RTIC SoftPak 20 is essentially a larger version of the Flip 12, but with an even stickier zipper. The Ice Mule Pro, with its wide mouth roll top, was the easiest all around to open and get in and out of. The Coleman 16-Can was also very easy, given its more traditional lid rather than a straight zipper. The ease of access issue also played into how easy the coolers were to clean. The easier it is to get into, the easier it is to clean, as a rule. The next thing we looked at was how easy each was to carry around. This all plays into portability.

The redesigned zipper on the Yeti Hopper Two 30 allows it to open wider than the previous model.
The redesigned zipper on the Yeti Hopper Two 30 allows it to open wider than the previous model.


Getting back to the "Where do you want to go with it?" question, let's discuss portability. Inevitably you will be carrying something around in your cooler, otherwise why would you have it? These insulated bags are designed to be moved around. However, one must again consider the intended use. Are you looking for something that you can take from your car to the beach? Down the street to a friend's? Or do you want something you can comfortably carry five miles in to your secret fishing hole?

Testers looked for features in all our test models aimed at the ever important carry. Most of our test models have a shoulder strap and carry handles. This is great for shorter distances and most uses, like car to picnic table, but on longer hauls a shoulder strap can be a drag. That said, not all shoulder straps are created equal. More padded straps like that found on the YETI Hopper and RTIC models made slightly longer carries a little more bearable where less or non-padded straps like those found on the AO 24 Pack and the Coleman 16-Can were significantly less pleasant to carry for any significant distance.

The Ice Mule in action.
The Ice Mule in action.

Other models are made precisely for the longer distance carry. The Ice Mule Pro was made for carrying comfortably. Equipped with backpack straps and a padded, ventilated back panel, testers found they could take the Ice Mule out for multi-mile treks comfortably.

the Ice Mule Pro's backpack straps and back panel.
the Ice Mule Pro's backpack straps and back panel.


Accessories are less of an important purchasing consideration or performance metric and are more of a cool or increased usefulness feature. Soft coolers by nature are pretty minimalist, leaving little room for add-ons. Additional straps or bottle opener attachments add some convenience, but don't affect the overall usability.


Review lineup: From left to right; the Polar Bear 24 Pack  AO Coolers 24 Pack Canvas Cooler  the Ice Mule Pro  the Yeti Hopper 30  and the Coleman 16-Can.
Review lineup: From left to right; the Polar Bear 24 Pack, AO Coolers 24 Pack Canvas Cooler, the Ice Mule Pro, the Yeti Hopper 30, and the Coleman 16-Can.

At first glance, soft coolers all seem the same. A bag, some insulation, some sort of way to close and carry it, and we're done. But the world of these products is as varied as that of any other gear category. Specialty models made for hiking, high-end models made for serious cooler needs, standard models that are more like a lunch box, and everything in between. While reviewing these products, testers went out of their way to imagine what the everyday, the unique, and the serious gear user and abuser might use them for and do those things: trips into the desert, long hikes, dinner parties, and BBQs. We hauled these products there, cold beer as our cargo, and put all our test products through their paces. In doing so we were able to compile one of the most comprehensive reviews of soft coolers available. We were able to separate the various coolers by five different rating metrics and, hopefully, compile enough information to help inform your purchasing decisions. See our Buying Advice article for some tips on how to choose the best model to fit your needs.
Andrew Schurr

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Still not sure? Take a look at our buying advice article for more info.

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